Elena brings to client engagements over 30 years of information technology industry experience; with expertise on software and services.           

Elena has held executive positions in the IBM Corporation in sales, software product management and marketing, and solutions development and services delivery.  As IBM’s Worldwide Director of Wireless e-Business Solutions, she was one of the “start up” leaders for IBM’s wireless business;  and she led the development  of  IBM’s solutions portfolio and go-to-market plans to support’s IBM’s entry and market share growth in the wireless market.  Prior to the wireless assignment, Elena was IBM’s Director of Marketing Operations for the Year 2000 Initiative where she developed the strategy, led IBM’s worldwide go-to market effort, and managed the cross IBM solutions to support customers  successful transition their systems to Year 2000.  Prior IBM assignments have included executive positions in IBM’s Software business.

As a management consultant, Elena has been advising software and services companies on marketing plans to enter new markets and/or expand and improve their performance in the markets they target.

Most recently, she has worked closely with a number of technology companies to develop and execute partnership programs to enhance revenue growth.  She’s assisted IBM with plans to enable its software (ISVs) and services partners to go-to-market on a vertical industry basis.  In this effort she has worked with over 300 of IBM’s partners, worldwide.  And, she has helped IBM understand the types of marketing programs which are of value to partners; and she has helped IBM partners understand and use IBM’s programs to create demand, generate leads and close sales with IBM.  

Other efforts have included working with software companies develop plans to expand their portfolio by offering value added services. She’s also assisted a Russian based outsourced software services company develop plans to enter the US market.    

Elena holds a BA Summa Cum Laude from the City University of New York, and an MS in Mathematics from New York University/Courant Institute.  She has also completed courses in executive programs at Harvard, the Wharton School of the University of Pennsylvania, the Sloan School at MIT, and Columbia University.

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