PST Services

PST provides services in the following areas...

Development of business strategies, including:

• Strategic direction and positioning
• Business Plan
• Market trends and competition
• Customer driven requirements
• Product/Offering plans
• Product/Offering pricing
• Revenue plans

Definition and implementation of marketing plans, including:

• Market analysis and assessment
• Market segmentation
• Market positioning
• Product launch
• Product/Offering features and benefits
• Communication plans
• Market and sales deliverables
• Marketing messages and executive level presentations
• Brochures / White Papers
• Web content

Establishment of partnerships and alliances, including:

• Strategy
• Partner selection
• Measurement and management
• Channel harmony
• Partner support

Sales effectiveness, including:

• Skills development
• Measurements and incentives
• Sales kits
• Account planning
• Customer coverage
• Sales channel development and execution

What our clients are saying about us!

"We've outsourced our marketing function to PST and we couldn't be happier."
Steven Asherman CEO of Base One International Corporation

"The meeting with PST was excellent and extremely informative, we look forward to taking advantage of the many benefits of IBM's ISV programs."
Joe Schwartz VP of Marketing, Itemfield Incorporated

"You've been extremely helpful!  Thanks for helping us create a solid campaign!"
Cassandra Hopkins, Advanced Systems Group