It isn’t easy to tell the story of a complex software application package to a busy executive.  That’s why one of the PST partners was asked to put together an executive level presentation that communicated product benefits from a client perspective, as well as explaining unique product highlights.   A base presentation that the client had been using was redesigned to address topics in a logical sequence, with clear illustrations of how the product could improve various business processes to increase sales and reduce operating costs.    Other sales and marketing material also was developed to communicate key messages in non-technical terms.

Several clients have used PST partners to make sales calls and/or sales presentations with them in order to create a stronger team in the eyes of the customer.    By adding experienced professional leadership to the sales meeting, our software clients have been able to conduct more effective sales calls and thus, increase their chances for success.